We're excited to announce our new partnership with Betby, one of the industry's most advanced sportsbook providers.

Why This Partnership Matters

Big sporting events put enormous pressure on sportsbook infrastructure. Odds need to update in real time, markets need to stay live through unpredictable in-game moments, and the front-end experience has to remain smooth even when thousands of players are placing bets simultaneously. It's a high-stakes environment where technology either rises to the occasion or gets left behind.

By integrating Betby's sportsbook solution into the INSTASOFT platform, we're giving operators the tools to meet that moment with confidence — not just for the World Cup, but for every major sporting event that follows.

What Operators Gain

Through this integration, INSTASOFT operators now have access to:

• Extensive pre-match and live betting markets — giving players more ways to engage before and during the action

• Real-time odds and trading capabilities — ensuring markets stay accurate and responsive as games unfold

• A modern, flexible front-end experience — built to keep players engaged with a fast, intuitive interface

• A sportsbook built for competitive, regulated markets — designed with compliance and scalability in mind from the ground up

Together, these capabilities allow operators to deliver the kind of fast, scalable and engaging sportsbook experience that today's players expect — especially during high-traffic moments like the World Cup.

With Betby now part of the INSTASOFT ecosystem, operators are better equipped to compete in regulated markets, respond to player expectations in real time, and turn major sporting moments into long-term engagement and retention opportunities.

Want to learn more about integrating Betby's sportsbook through INSTASOFT's Turnkey Solution? Get in touch with our team today: [email protected]